7 Tips to Start a Boutique Inside Your Salon | Carina Hatton – Boutique Growth Coach & Host of She Crushes ECom

Do you have a passion for fashion? Are you always up-to-date on the latest trends? If so, starting a boutique inside your salon could be the perfect business venture for you! In this blog post, we will discuss seven tips to help get your boutique started off on the right foot.

The first step is to come up with a catchy name for your boutique. This will be the first thing potential customers see, so it is important to make a good impression. Brainstorm with your team or ask for suggestions from friends and family. You can also take my branding course right here.

Once you have settled on a name, the next step is to start sourcing products. You will want to carry items that are unique and stylish, but also affordable. Keep your target customer in mind when making purchasing decisions. It is also important to build relationships with vendors so you can get the best possible prices. For more info on how to choose the right products, check out ECom Boot Camp.

Now that you have products, it is time to come up with a pricing strategy. You will want to charge enough to make a profit, but not so much that customers are discouraged from shopping with you. ECom Boot Camp will give you the strategies you need to get your pricing on point.

Step four is to start marketing your boutique! Create social media accounts and post engaging content on a regular basis. Make sure to use relevant hashtags and tag other businesses, including your salon.

The fifth step is to create an inviting space for your boutique. This may mean rearranging your salon or adding some additional furniture or decor. First impressions matter, so take the time to make your boutique look its best.

Now that you have everything in place, it is time to start promoting your grand opening! Send out invitations, shout it out on social media, and do whatever else you can think of to get people excited about shopping at your new boutique.

Last but not least, don’t forget to train your staff! They will be the ones interacting with customers on a daily basis, so it is important that they are knowledgeable about your products and pricing. Hold regular meetings to go over new arrivals, sales goals, and anything else you think they need to know.

By following these tips, you’ll be well on your way to opening a successful boutique inside your salon!

Do you want more strategies for starting a boutique inside your salon? Hit me up in the comments below or sign up for ECom Academy where you get to work with me on your business every week!